Cookie Policy

What are cookies?

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognise your browser. Cookies may store user preferences and other information, providing a convenience feature to save you time or tell the Web server that you have returned to a specific page.

Cookies set by the website owner (Atria Care Alliance) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies," which enable features such as advertising, interactive content, and analytics across websites.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our websites to operate and are referred to as "essential" or "strictly necessary" cookies. Other cookies help us understand user interests to enhance the experience on our Websites and Subscription Service, including delivering customized content and promotions.

Third parties serve cookies through our websites for advertising, analytics, and other purposes, allowing them to recognise your computer both when it visits our website and other sites.

Types of cookies we use

Managing your cookie preferences

You can manage preferences for cookies directly within your browser and prevent third parties from installing them. You can also delete cookies installed in the past, including those that saved your consent. Refer to documentation for browsers such as Google Chrome, Mozilla Firefox, Apple Safari, and Microsoft Internet Explorer for detailed instructions.

For third-party cookies, you can manage preferences and withdraw consent using the opt-out links provided in the third party's privacy policy or by contacting them directly. You may also follow instructions offered by initiatives such as YourOnlineChoices (EU), Network Advertising Initiative (US), Digital Advertising Alliance (US), DAAC (Canada), or DDAI (Japan) to select tracking preferences for most advertising tools.

Please note that opting out does not stop all advertising. You will still see generic ads, and essential cookies required to deliver our websites cannot be refused.

Other tracking technologies

Cookies are not the only way we recognise or track visitors. We also use clear gifs (web beacons/web bugs) to manage our Website and Subscription Service, measure content effectiveness, and understand which emails have been opened. Clear gifs are embedded invisibly on web pages or emails and are about the size of a period.

We tie information gathered by clear gifs in emails to our customers' personal information to gauge the effectiveness of communications and marketing campaigns. Our customers may also use cookies and web beacons on pages they create using the Atria Care Alliance Subscription Service. Their use of these technologies is not covered by this Cookie Policy, and we do not control third-party cookies or trackers our customers use.

Targeted advertising

Third parties may serve cookies on your computer or mobile device to deliver advertising through our websites. These companies may use information about your visits to this and other sites to present relevant advertisements for goods and services you may be interested in or to measure advertisement effectiveness. The information collected does not enable us or them to identify you personally unless you choose to provide these details.

Policy updates

We may update this Cookie Policy to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this policy regularly to stay informed about our use of cookies and related technologies.